How to Update Your Website for SEO Through Content

SEO

How to Update Your Website for SEO Through Content

By Mobistreak on Jul 08, 2020

In a fast-paced world ridden with so much competition, it’s essential to regularly update your SEO strategy in order to surpass your competition or just keep up. Now if you are new to SEO and you are wondering what you can do to update your website for SEO, we can help you. We’ve created a series of articles that you can use as a starting point to update your SEO strategy and improve your website ranking.

To start with here is a list of the 3 most important tools to help you rank and keep your website update

  1. Content
  2. Keywords
  3. Links

In this article, we’ll be looking at how you can use content to make your website more SEO optimized. So let’s get started.

Content is vital when boosting your SEO. It drives people to your website and keeps them interested in your business and also encourages people to engage with your website. Now, the content may be time-consuming, but it offers huge advantages that your business can benefit from. If you’re too busy running your website to focus on your content, we can help you quality with a content writing service. Visit our website at https://mobistreak.com/seo to know more about how we can help you.

Now, let’s start by looking at how we can optimize our website for content.

1. Long-form content

Search engines are always crawling the internet to give their users the best possible results on any given topic, so the more in-depth and informative your page is, the better is its chance of ranking well and getting discovered. This means that if you want to target and rank for competitive keywords, you need to create lengthy, informative pages around the keyword you are looking target.

The average amount of words on a first-page result is around 1,890. Now, this does not mean that you have to target this exact number for every page on your website, however, this can be a benchmark to follow. The number of words a page has will help search engines determine whether or not it is strong enough to achieve a spot on the first page.

So this brings us to the next step. As you perform a content audit, look for pages that have minimal content and see if you can add additional valuable information on there. Even adding a few hundred words can make a big difference in search engine ranking (SERP) while also contributing to increasing traffic.

2. Eliminate duplicate content

Another issue that could be causing your website to rank low is duplicate content. Each page on your website should have unique and valuable information. Sometimes it may seem sensible to include certain pieces of information on multiple pages, the favor of your website. Too much overlapping of content can lead to duplicate content issues.

If pages on your website have the same content, search engines won’t be able to determine which one to rank in search results, and in some cases, they won’t rank either, causing you to lose out on traffic. Google Search Console is a great tool to help you determine if you have duplicate content on your website.

Another important thing to note is plagiarism. Ensure you have not copy-pasted content from other websites as that could also be another issue that will affect your ranking and website traffic. If you do have plagiarised content on your website, ensure you revise it and make it unique. 

3. Update your content

Search engines always want to give their users relevant, up-to-date information about any topic. So ask your self how long has it been since you’ve last published content on your website. If it’s been longer than 3 for years, it’s a good idea to update your content. 

You can do this by first reviewing your website page by page and even your blogs. See if all the content you’ve provided is still relevant and up-to-date with today. Also, ensure you 

Remove pages and content that are no longer accurate. Doing this will evidently give you a boost in search results.

4. Add multimedia

As you’re checking your website for duplicate content and updating it, you may also want to preview the visual content on each page. Look at pages that have graphics, images, and videos and ensure they are pleasing, updated, and engaging.  Images and videos are more effective in attracting and engaging your visitors while also increase the amount of time they spend on your site.

Videos work as effective ways to keep visitors on your website a few minutes longer. Look at pages that are filled with just text content and try to incorporate videos that are easy to understand and entertaining to watch. Videos will help increase the average time spent on a page which will in turn help search engines notice your website and help you rank well.

As a result, adding visual content to your pages can improve your site-wide performance. If any of your pages have large walls of text with no visual interest, these are good places to start.

If you notice some of your pages are lacking visual elements, add some pictures, infographics, videos, or other content to improve the user experience.

5. Readability check

Search engines want to provide their users with a positive experience, so if your websites make it easy for visitors to access and understand the information it will naturally perform better in search results.

One of the biggest factors in making this happen is content readability. Ensure your pages are not filled with jargon and incomprehensible paragraphs. If your website is difficult to read, visitors won’t spend much time on your site. This means less engagement and lower rankings in search results.

Review your website copy and improve the structure, organization, and language wherever necessary. Ensure you are using the right tone and style for your business and your target audience. This will help optimize your website better.

SEO site audit

FAQs

How do I update my SEO

You can update your SEO by following the below steps

  1. Publish relevant content
  2. Update your content regularly with new and valuable information
  3. Constantly update your metadata
  4. Have a link-worthy site
  5. Use alt tags.

Does updating your website help SEO?

If you want to boost your SEO, updating your old content is a great place to start. Updating your content is the perfect way to increase the traffic your website gets from search engines. Inputting the right keywords and ensure your content is up to date with the right information is important to help search engines rank your website well. 

How often should I update my website for SEO?

It’s a good practice to update your website content at least once a month if not every week. You don’t have to go out and make major changes, minor changes or a new blog post will also be sufficient. Whatever the update is, it’s helpful to constantly make updates of any size.

How do I increase my visibility on Google?

Here are a few important tips to follow to make your google visible

  1. Make your website mobile-friendly.
  2. Get listed in online directories.
  3. Use location-based keywords
  4. Constantly update your content with keywords
  5. Use backlinks