Product Listing Ads(PLAs) or Shopping Ads have the potential to generate massive sales for retailers. It is most suitable for those who have physical products for sale. Studies show that Shopping Ads drive as much as 75% of clicks for all retailers. Hence it should be one of the core arsenal of your digital marketing game plan.
PLAs allow showing consumers detailed information about your product e.g., price, description, special offer, image etc.,. Since consumers can see this information much before they click your ads or visit your site, the clicks or website visits that you generate from Shopping ads are usually from high intent users those who are ready to make a purchase.
Our team at Mobistreak will constantly monitor and maintain your product feeds to keep it synced with inventory availability and pricing so that consumers get the right information as they do shopping. With a performance-driven approach, we’ll keep your shoppers engaged at every step of their journey.
Reviewing current product listings, including performing an in-depth title and description analysis
Boosting marketplace rankings to increase traffic to your products and store
Tracking success with enhanced marketplace reporting. We’ll evaluate the target audience & product positioning while also conducting product attributes assessment to see which channel works the best and why
Tracking success with enhanced marketplace reporting. We’ll evaluate the target audience & product positioning while also conducting product attributes assessment to see which channel works the best and why
Conducting ad campaign and ad performance assessment to analyze and optimize them for efficiency and relevancy
Creating new or managing existing products promotions
Conducting ongoing industry & keyword research and optimize content accordingly.
Work with us to optimize your product feed and find the right mix of spends so your business is growing where it’s most impactful.
We will manage your product feeds and keep it up-to-date by uploading product information including product description, picture, pricing in a timely manner. Our Shopping Ad experts will constantly monitor and make sure there are no feed errors that negatively impact your sales
Using a combination of automated & manual bidding, we will optimize your bids across shopping campaigns so that it generates maximum possible clicks and conversions while maintaining daily and monthly target budget.
We build and manage your shopping campaigns end-to-end by performing thorough research on product offering and competition. We take into account seasonal trends, clearance sales, new arrivals and discount offers to build high performing campaigns that get maximum ROI out of your marketing efforts.
Since Shopping Ad doesn’t offer keyword based targeting, the only way you can manage your campaign targeting and bidding in a more granular manner is through Product Groups. We will segment your products within ad groups based on model, brand and pricing and make sure that the right product gets matched with the right user query and at the desirable bid value.
Shopping feed is the core of shopping ads. If not managed well, it can impact the volume and quality of traffic for your products. Our Shopping Ad experts will create and manage shopping feeds by writing impactful product titles, descriptions and classifying it under suitable product categories so that your product matches as precisely with user queries as possible.
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We are an advertising technology & media services company. We help top national brands as well as local businesses solve complex marketing problems with custom-built, performance driven solutions at the lowest cost.
