5 Ways Predictive SEO Can Help You Maintain Steady Traffic
By Mobistreak on Aug 16, 2020
Have you been struggling to maintain a steady flow of traffic despite all your marketing efforts? Well, that’s because increasing and maintaining website traffic is not easy. It’s like trying to fill a bottle that has a hole in it. The more you fill it, the water just keeps leaking. Similarly when it comes to your website, the more traffic you get the more you lose and you may feel stuck and saturated and simply unable to maintain growth.
You may have a great content calendar and your blog posts may rank well on search engine results pages (SERP) until they don’t and so you post more and more content hoping to keep your rank up and increase traffic and leads.
What if we told you that, you can stop traffic leaks by using predictive SEO methods? There is a way you could keep traffic coming into your website or blog by refreshing old content and continuously publishing new content that is sure to be trending and gain popularity. This is exactly what predictive SEO is all about, helping you find the beginning stages and trends related to traffic loss and how you can get ahead of it.
So, if you are looking for a way to increase your lead generation or maintain steady traffic, you’re in luck, because that’s exactly what you’ll be learning how to do in this article.
We’re going to tell you –
- What predictive SEO is.
- How you can add predictive SEO to your marketing strategy.
So let’s get started.
What is predictive SEO?
Imagine if you could predict what investments were going to do well? You’d be rich right? This is exactly what predictive SEO is. Using predictive analysis tools to pull out topics that will gain popularity in the near future to secure a high rank in SERP ahead of time.
Predictive SEO involves researching and identifying how to refresh old content as well as create new content that is sure to sell. Both your content management teams and SEO specialists should use predictive analysis tools and choose topics that are predicted to perform well in the future to help drive traffic.
How can you benefit from predictive SEO?
By simply applying predictive SEO to your historical optimization strategy, you can
- Boost your rank on SERP
- Increase traffic inflow and website conversions
- Target the right audience
- Predict customer behavior
- Improve your marketing campaigns
- Anticipate and meet your customers need faster
All this will help you stay ahead of your competitors in providing the latest and freshest content to your audience.
How you can add predictive SEO to your strategy –
When creating marketing content you need to know that high-impact content creation is part art, part science. So here’s what you’ll need to know about incorporating predictive SEO into your strategy
1. Ask the right questions
Asking the right questions is an important part of your predictive SEO strategy. In order to release content early, you need to identify what are the topics you should be searching for. Here are a few questions you can begin with.
- Is there any major legislation, law, or rule that could affect your industry, your customers, or the way you do business?
- Are you prepared for that major change?
- Is there a major event that’s going to take place that you could leverage on?
2. Look into your past content
If you’ve been correctly marketing your product or services, you should have a repository of content from your previous marketing efforts. If you do, it’s time you did a content audit. A content audit can easily help you find what content you should look at improving and what content you should disregard or delete. You can use SEO tools, like the SEMrush’s Content Audit tool, to conduct a content audit that will help you analyse your blog posts and webpages fast.
This step will help you identify what content to refresh. When deciding what content to keep, delete or upgrade, you should make sure that the content you decide to keep meets these 3 goals –
- Entertains and educates
Ask yourself, does this content serve a purpose. If it does you can keep it and improve upon it, if it doesn’t, delete it.
Content that you choose to keep needs to be repurposed and upgraded. Look at new SEO keywords, look at competitors’ blogs, see what information you can include in your content assets that could add more value, and improve its performance.
3. Conduct a predictive analysis to find opportunities.
You’ve asked the right questions, conducted a content audit, and built a list of content assets you want to upgrade, create, or repurpose. What’s next? You can use predictive analytics technology to scan millions of sites and get an idea of what people are considering now.
Once you’ve got this information you can look at how you could include this is your existing content or how you can use this to create new content.
Additionally, you need to list out all future notable events that you anticipate will be newsworthy and gain popularity and start building content and messaging around it.
4. Record and analyse
How do you know if the predictive Seo strategy you’ve used is working? By monitoring and analyzing the traffic. In predictive SEO it’s not only important to know what topics will be popular or trending in the future, it’s equally important to record metrics on how much traffic is being generated on the web from these given topics. This will help you understand if you’re going the right way with predictive SEO or if you need to alter or make changes in your strategy.
How do you record meaningful data?
- Google Trends will help you know and evaluate overall interest, seasonal trends in topics that you choose.
- Google Ads Keyword Planner, can provide a rolling snapshot of traffic estimates overtime for regular keywords.
- SEMrush is similar to Google Ads Keyword Planner, however, it gives you insights and more analytics, such as competitor actions and more that will improve your forecasting efforts
Now you’ve recorded all the data you need but what do you do with it? Here’s what recording and analyzing data will do for you. You will be able to check what keywords your blog posts are ranking for, assess the SERP position of your post, and follow the trendline to detect ranking drops. When you pay attention to this, you can help to restore your traffic before it truly drops.
If you want to do well at predictive SEO, here are the top best tools in your predictive SEO toolbox you can use.
With these techniques, you can plan ahead, and create some great content by including the keywords you expect to be trending. You’ll be ready to receive the extra traffic and see a spike in your lead generation and conversion rate. However, you will be required to do a lot of planning, revising, audits, and monitoring regularly.
Feel you could use an extra hand at this, or you’re unsure where to start? Contact us at Mobistreak. We are a full-service technology-driven digital marketing company that can help you get started with your predictive SEO strategy and improve your lead inflow ad conversion rates.