Advertising in Search Engines such as Google, Yahoo or Bing is one of the most efficient forms of digital marketing. There is no better time to show your brand to consumers than when they are actively searching for your product or service.
A good Paid Search strategy is not just about knowing where to be, but also about knowing where not to be and how to stay ahead of your competition.
While advertising in search engines is very critical to your business success, it isn’t easy because Search Engine Marketing(SEM) continues to evolve, bringing with it a lot of complexities.
With thousands of keywords, various match types, ad formats, device & location targeting, automated bidding, ad extensions, it becomes very overwhelming to manage Paid Search campaigns unless you have the time and experience to do it in the right way.
At Mobistreak, we have the best people in the industry as well the expertise needed to manage your paid search programs. We will get your business in front of your target audience right when they’re actively searching for your product or service.
We will review the historical performance of your paid search accounts to identify the areas for improvement. We will recommend a comprehensive strategy that covers campaign restructuring, keywords selection, ad copy and landing page optimization, target and bid adjustments, conversion tracking.
We will research your key competitors to understand their marketing strategy, advertising spend, keyword coverage, ad positioning and devise an action plan uniquely suited to your business to outperform your competitors.
We will set up campaigns by taking into account all targeting aspects suitable for your business including appropriate keywords, location targeting, schedule & bid adjustments, device etc., and collectively optimize all parameters to deliver outstanding results.
We will build creatives based on your brand, industry you operate in and the audience you serve to fulfil your business goal. We expand the messaging through various Ad Extensions to position your offering in the most compelling way. We create multiple variations of ads to understand what appeals the most to the buying sentiments of your target audience.
We will research, analyze and select best possible keywords to drive qualified traffic from top search engines. With continuous search query analysis, we uncover new keyword opportunities to expand your reach, while restricting traffic from undesired keywords.
We will monitor performance and analyze data to manage campaign bids. High Quality Score alone is not sufficient to get high ad placements unless it is supported by competing bids. While low bids can restrict the traffic, high bids will result in spending more money without yielding the desired result. We will help you achieve an optimum balance between the two, while maintaining your daily and monthly budget.
We will help lower your cost per conversion and gain better ad positions by improving the quality score of your keywords, relevancy of your ads and experience of your landing pages. Quality Score has a direct correlation on your campaign success. While a low-quality score can produce subpar performance, a high quality score will ensure you pay lower for clicks, which in turn will lower the overall cost per conversion.
We will plan, monitor and optimize paid search campaigns across all top search engines viz., Google, Bing and Yahoo to maintain consistency of your brand offering, no matter whichever channel your target audience discovers you.
We will customize your search campaigns by targeting more qualified and valuable users who have already visited your website. Since the target user is more qualified, you can bid competitively on more generic keywords, while maintaining the desired cost per conversion.
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We are an advertising technology & media services company. We help top national brands as well as local businesses solve complex marketing problems with custom-built, performance driven solutions at the lowest cost.
40 hours of PPC Account Review & Audit
