How to generate more leads out of Linkedin?
By Mobistreak on Apr 15, 2020
LinkedIn today is what Facebook used to be about a decade ago. More organic reach, high-quality leads, more engagement, quality traffic and all that a business needs, to grow its community and generate leads. Linkedin has an impressive organic reach and hence it is hands down one of the best platforms for lead generation.
Implementing the right strategies, can fetch good number of quality prospects that eventually become your paying customers.
But as profitable as lead generation can be, it is also a time-consuming task.
If you don’t use the right ways to target your audience, it’s easy to spend months and not see results.
Use the strategies and you’ll see more potential customers of higher quality, without a large investment of time.
Build your network by adding more connections
Try to invest a few minutes each day by clicking the “connect” button on the “People You May Know” list that LinkedIn suggests on your feed. This will broaden your network, and you will become known as someone who broadens the network, which is equally important.
Note that every person you talk to, about business or meet during the course of the business day is a potential LinkedIn connection.
Join groups where your ideal prospects hang out
LinkedIn groups are a treasure. There is no better way to find quality leads quickly and easily.
Linkedin also allows you to create your own group where you can talk about your business or other industry related content. But that requires an investment of time: you need to create the group and then maintain it.
But if you want to save time, join an existing group and engage in quality conversations. Remember to only select groups that are relevant to your industry. It is also important to have an idea of your ideal competitor.
In this way, you can address people who will be receptive to your message and, eventually, your product.
Here are some other things you should consider:
Group size: you want to target groups with a decent number of people to have a large enough group of prospects
Level of participation: the members of the group must be active: interact with the content, initiate conversations, etc.
Group rules: most groups have rules of participation; some are more strict than others and do not tolerate any promotional content.
How do you find these groups? Perform a group search. Enter your keywords in the search bar and select “Groups.”
Post updates regularly
Spend 60 seconds each working day by posting an “Update” on your LinkedIn network. Use the daily update to share a link to an article or video that is relevant to your prospects and customers. Or use the “Pulse” feature (known as “LinkedIn Today”) on your LinkedIn panel.
Each time you publish an update, it is displayed in the source of all the people with whom you are connected. But never sell when you post updates. Add value and share the experience instead.
Target the decision makers
It is imperative that you consider the sales cycle when you generate leads. The whole selling process includes everything, right from: generating a lead, nurturing them and, finally, making the sale.
For instance if you are a freelance writer looking for new clients. The best people to connect with would be marketing managers or someone in that field. Any other person would probably be a waste of time.
Decision makers usually have the following positions:
- HR director
- Marketing director
- Sales manager
These are mainly for B2B potential customers, but the premise does not change when it targets individual consumers.
There is usually (not always) someone with whom they have to consult before making a purchase decision. Adapt your efforts and your messages to take this fact into account.