{"id":766,"date":"2020-10-05T18:19:08","date_gmt":"2020-10-05T18:19:08","guid":{"rendered":"https:\/\/mobistreak.com\/blog\/?p=766"},"modified":"2021-04-19T10:58:05","modified_gmt":"2021-04-19T10:58:05","slug":"want-to-supercharge-your-ppc-ads-here-are-5-ppc-optimization-strategies","status":"publish","type":"post","link":"https:\/\/mobistreak.com\/blog\/want-to-supercharge-your-ppc-ads-here-are-5-ppc-optimization-strategies\/","title":{"rendered":"Want to Supercharge Your PPC Ads?  Here are 5 PPC Optimization Strategies."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"766\" class=\"elementor elementor-766\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687581e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687581e\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e542809\" data-id=\"e542809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dbcefec elementor-widget elementor-widget-image\" data-id=\"2dbcefec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1440\" height=\"610\" src=\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2021\/04\/Want-to-Supercharge-Your-PPC-Ads-Here-are-5-PPC-Optimization-Strategies.jpg\" class=\"attachment-full size-full\" alt=\"Want to Supercharge Your PPC Ads? Here are 5 PPC Optimization Strategies\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2021\/04\/Want-to-Supercharge-Your-PPC-Ads-Here-are-5-PPC-Optimization-Strategies.jpg 1440w, https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2021\/04\/Want-to-Supercharge-Your-PPC-Ads-Here-are-5-PPC-Optimization-Strategies-300x127.jpg 300w, https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2021\/04\/Want-to-Supercharge-Your-PPC-Ads-Here-are-5-PPC-Optimization-Strategies-1024x434.jpg 1024w, https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2021\/04\/Want-to-Supercharge-Your-PPC-Ads-Here-are-5-PPC-Optimization-Strategies-768x325.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93d62fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93d62fb\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-295109a3\" data-id=\"295109a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7bb222 elementor-widget elementor-widget-heading\" data-id=\"f7bb222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/blog\/google-ads\/\">GOOGLE ADS<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f356140 elementor-widget elementor-widget-heading\" data-id=\"3f356140\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Want to Supercharge Your PPC Ads? Here are 5 PPC Optimization Strategies.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4607f93c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4607f93c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d97c6a5 elementor-widget elementor-widget-heading\" data-id=\"2d97c6a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">By <b>Mobistreak<\/b> on Jul 08, 2020<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442583b5 elementor-widget elementor-widget-text-editor\" data-id=\"442583b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>If you are looking to win valuable real estate in search results for keywords use Pay-per-click advertising (PPC). This is the fastest way you will be able to see results for your campaigns.<\/p><p>With a PPC ad campaign, you\u2019ll see a spike in your site traffic as soon as you win an ad for a specific keyword.<\/p><p>In order for your PPC\u00a0 ad campaigns to work and for you to outrank your competitors you need to optimize your PPC ads. This will help searchers want to click on your ads.<\/p><p>In this article, we\u2019re going to help you understand the process of PPC optimization and also give you five strategies you can use to improve conversions for your ads.<\/p><p>So let\u2019s get into it.<\/p><h2>\u00a0<\/h2><h2>What is PPC optimization?<\/h2><p>PPC optimization is the practice of assessing your paid search advertising campaigns, going beyond basic keyword research,\u00a0 improving your PPC campaigns at the campaign and ad group level, to make the most of your PPC budget.<\/p><p>PPC optimization involves digging deep into your campaigns including everything from optimizing your ad groups and ad text to optimizing your key phrases and even your landing pages<\/p><h2>\u00a0<\/h2><h2>What does PPC optimization entail?<\/h2><p>When performing a PPC optimization process, you improve different elements of your ads so that they earn more clicks. There\u2019s a lot of things that go into an ad campaign, so there are also a lot of elements to optimize.<\/p><p>Your ad can be useless and not gain any real results if it\u2019s not perfectly augmented for search, which is why optimization is so important to any PPC campaign strategy.<\/p><p>Here are a few things you should consider while optimizing your ad campaigns.<\/p><ul style=\"line-height: 2;\"><li>The ads themselves \u2013 the text, photos, design, colors, etc.<\/li><li>Ad landing pages<\/li><li>Keyword targeting<\/li><\/ul><p>\u00a0<\/p><p>These three areas are the most important to your PPC optimization strategy.<\/p><p>Here\u2019s are some quick tips for your PPC optimization checklist<\/p><h3>\u00a0<\/h3><h2>1. Perform keyword research<\/h2><p>Before you launch your PPC campaign, you\u2019ll want to have handy the most beneficial keywords for your business, ones that will bring your ads the most clicks. And the only way you can do that is by doing thorough keyword research.<\/p><h3>\u00a0<\/h3><h3>1 (a) How do you do keyword research for your ad campaign?<\/h3><p>First, select generic or general keywords related to your basic products and services. These keywords by themselves likely won\u2019t be the best to target as they would have high competition,<\/p><p>However, identifying these general keywords is important to come up with long-tail keywords as well.<\/p><p>Next, try combining your general keywords with adjectives relating to your product offerings. This will help you create your list of keywords to target.<\/p><p>The next step involves gaining insights into the search volume and competition of your keywords by plugging your keywords into a tool like <a href=\"https:\/\/searchvolume.io\/\">searchvolume.io<\/a>.<\/p><p>The best keywords to use are the ones which has a high search volume and low competition.<\/p><p>This step will help you choose keywords that are the most valuable to your campaign.<\/p><h3>\u00a0<\/h3><h3>1 (b) Create a list of negative keywords<\/h3><p>Just as it is essential to target the right keywords, it\u2019s also important that you list down a set of keywords you don\u2019t want to target when optimizing your PPC strategy. When you use <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453972?hl=en\">negative keywords<\/a>, you essentially exclude specific keywords from your campaign that might seem like they fit your product offerings, but they don\u2019t. This will help reduce bounce rates.<\/p><p>For example, if you offer interior painting services, one of your negative keywords might be \u201cvehicle paint\u201d or \u201coutdoor paint.\u201d This ensures that people searching for those terms don\u2019t land on your site.<\/p><h3>\u00a0<\/h3><h2>2. Use demographic targeting to reach the right audience<\/h2><p>With PPC, you get to decide exactly who your ad reaches and who views your ads based on demographics. Google Ads have made their targeting options even more granular, offering a range of filtering options you can use to make your ad campaigns more personalized to reach the right audience.<\/p><h3>\u00a0<\/h3><h3>Here are a few filters you can consider when targeting your audience.<\/h3><ul style=\"line-height: 1.8;\"><li><strong>Age:<\/strong> Helps you target a particular age group and works best if your product is designed for a certain age group.<\/li><li><strong>Gender:<\/strong> Helps you target a particular gender especially if your product or services is made for only one gender.<\/li><li><strong>Income level:<\/strong> If your company prides itself on the low cost of your products, you could target a lower income level. On the other hand, if you offer luxury products, you have the option to target a higher income level.<\/li><li><strong>Geographic location:<\/strong> This filter is quite popular and has proven to be quite effective when targeting your audience. This option allows you to serve users ads based on their country, state, city, or specific boundaries or radius that you create<\/li><li><strong>Relationship status:<\/strong> When working with Google ads it also gives you the option to target singles, married couples, or people in relationships.<\/li><li><strong>Education level:<\/strong>\u00a0 You can even target a group of people based on their level of education<\/li><\/ul><h3>\u00a0<\/h3><h3>3. Test your ad copy<\/h3><p>Your ad copy is another crucial element that can make or break a click. This is why it is important to test and analyze your copy during your PPC optimization process.<\/p><p>An A\/B test is a great way to test your ad copy if you are unsure of which ad copy will work better. An AB test will help you assess the two ads to determine which one receives the most clicks and you can create your campaign on the one that wins.<\/p><p>Remember you can also run ab test on the colors, the landing pages, and the calls-to-action for your ad campaigns.<\/p><h3>\u00a0<\/h3><h3>3 (a) How does an AB test work?<\/h3><p>Well, when you run an A\/B test for your PPC ads, your ads will randomly be shown to two different sets of users. At the end of the testing period, you\u2019ll have a good idea of which ad got more clicks, and therefore, which ad you should choose.<\/p><h3>\u00a0<\/h3><h2>4. Create a conversion-worthy landing page<\/h2><p>A landing page is a destination where your users will end up when they click on your ad, and it is essentially the deciding factor in whether or not a user makes a purchase or takes the desired action.<\/p><p>Your landing page is one of the most important PPC optimization strategies. Your landing page could be created in a way that convinces your leads to take action.<\/p><h3>\u00a0<\/h3><h3>What should your landing page consist of?<\/h3><ul style=\"line-height: 1.8;\"><li><b>A picture of the product or services in your ad &#8211; <\/b>Ensure that your landing page is related to your ad. If a user is clicking on your ad they are interested in what they saw and therefore your landing page should have more information about that! Putting out the price on your landing page is important. It not only lets the user decide if the price fits his\/her budget but it also helps you qualify your leads further. Imagine a user contacting you for the price after reaching your landing page only to realize it\u2019s not in their budget. That is a bad customer experience right there. This is why you\u2019ll want to be sure that the price is loud and proud on your landing page.<\/li><li><b>Information about the product &#8211; <\/b>Once a lead has reached your landing page, it\u2019s up to you to wow them. Use this opportunity to highlight the USPS of your product and ensure you give your user complete details about your product while also communicating what problem your product or service solves for them. Ensure you include a detailed description of the features, product dimensions, materials used, care instructions, available colors, and available sizes. Including this information gives users everything they need to make an educated decision on whether or not they want to go through with a purchase.<\/li><li><b>A powerful call to action &#8211; <\/b>the most critical part of a landing page is the call-to-action. This could be a button that says, \u201cadd to cart,\u201d \u201cbuy now,\u201d \u201clearn more,\u201d or \u201ccall now.\u201d Ensure this is powerful, highlighted to it grabs the attention of the reader, and enticing enough to make them take the desired action.<\/li><\/ul><h2>\u00a0<\/h2><h2>Mobistreak can help you with PPC review, audit, and optimization<\/h2><p>If you\u2019re interested in performing a PPC optimization for your ad accounts but aren\u2019t sure where to start, Mobistreak can help!<\/p><p>We know how important it is that your PPC ads are perfect, which is why we are offering <strong>40 hours of FREE PPC account review and audit<\/strong> to help you optimize your PPC ads and drive real results for your company.<\/p><p>Visit us at <a href=\"https:\/\/mobistreak.com\/ppc-audit\">Mobistreak ppc audit<\/a> to learn more.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column 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                   <\/a>\n                <\/h2>\n                                                                                                                                                                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                    <div class=\"col-lg-12 col-md-12\">\n\n                                    <div class=\"elementskit-post-image-card\">\n                        <div class=\"elementskit-entry-header\">\n                                                            <a href=\"https:\/\/mobistreak.com\/blog\/5-tips-to-set-up-a-good-ppc-campaigns-and-improve-performance\/\" class=\"elementskit-entry-thumb\">\n                                    <img decoding=\"async\" src=\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/09\/5-Tips-to-Set-up-a-Good-Your-PPC-Campaigns-and-Improve-it\u2019s-Preformance-1024x434.jpg\" alt=\"5 Tips to Set Up a Good PPC Campaign and Improve Performance\">\n                                <\/a><!-- .elementskit-entry-thumb END -->\n                                                            \n                                                    <\/div><!-- .elementskit-entry-header END -->\n\n                        <div class=\"elementskit-post-body \">\n                            \n                                                                                                                        \n                                        \n                                                                                                <h2 class=\"entry-title\">\n                    <a href=\"https:\/\/mobistreak.com\/blog\/5-tips-to-set-up-a-good-ppc-campaigns-and-improve-performance\/\">\n                            5 Tips to Set Up a Good PPC Campaign and Improve Performance                    <\/a>\n                <\/h2>\n                                                                                                                                                                                                    <\/div><!-- .elementskit-post-body END -->\n                    <\/div>\n                \n            <\/div>\n                <\/div>\n       <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786e96f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786e96f1\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30efb31c\" data-id=\"30efb31c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71b121fb elementor-widget elementor-widget-spacer\" data-id=\"71b121fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GOOGLE ADS Want to Supercharge Your PPC Ads? Here are 5 PPC Optimization Strategies. By Mobistreak on Jul 08, 2020 If you are looking to win valuable real estate in search results for keywords use Pay-per-click advertising (PPC). This is the fastest way you will be able to see results for your campaigns. With a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want to Supercharge Your PPC Ads? | Mobistreak Blog<\/title>\n<meta name=\"description\" content=\"Here are 5 PPC Optimization Strategies to Supercharge Your PPC Ads? 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