{"id":154,"date":"2020-07-22T07:36:14","date_gmt":"2020-07-22T07:36:14","guid":{"rendered":"https:\/\/www.mobistreak.com\/blog2020\/?p=154"},"modified":"2021-04-19T05:49:37","modified_gmt":"2021-04-19T05:49:37","slug":"5-effective-ways-to-track-inbound-leads","status":"publish","type":"post","link":"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/","title":{"rendered":"5 Effective Ways to Track Inbound Leads?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"5-Effective-Ways-to-Track-Inbound-Leads\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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INBOUND MARKETING<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5 Effective Ways to Track Inbound Leads?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By Mobistreak<\/b> on Jul 22, 2020<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As a buyer, the process of going from \u201cinterested\u201d to \u201cmaking a purchase\u201d can be an arduous, research-heavy endeavor, or it can be a decision made on impulse. Either way, as you look for solutions to improve your selling process, it\u2019s important to map out the phases of the buyer\u2019s journey, and stay top-of-mind throughout each stage.<\/p>

In this article, we\u2019ll break down the three main steps for tracking inbound leads, and provide useful tools that you can implement in your business model.<\/p>

Here are some useful tools that will aid you in the lead generation process:<\/p>

Forms<\/h2>

By embedding forms on your website, you can capture useful information about someone who might be interested in your product. If you offer something of value to the reader \u2013 for instance, a free quote, a useful eGuide, or access to exclusive content \u2013 then you can implement a form, requesting them to sign up for regular updates.<\/p>

These simple, email sign-up forms can play a pivotal role in lead generation<\/a>. Though the initial information you gather may be limited, if nurtured in the right way, there is a lot of potential to head towards development along your sales pipeline.<\/p>

Advertising<\/h2>

Although it can be one of the most costly solutions initially, it\u2019s no secret that well-designed advertising campaigns can bring in more leads than almost anything else. The important thing to note with advertising is to get the most bang for your buck by putting your business in front of the right people: whether that\u2019s through print ads, having a presence at trade shows, or running a PPC campaign. Often it\u2019s some kind of a combination of all three.<\/p>

Call Tracking<\/h2>

In this age of online communication, calls are an important part of the lead generation and sales process. In fact, calls have been reported to convert revenue 10 times more often than website leads.<\/p>

There are quite a few different call tracking solutions to choose from that allow your business to capture inbound calls and view call analytics; so that you can see what\u2019s working and where improvements can be made.<\/p>

If you can identify the mediums that generate the most leads, then you can make smarter marketing decisions in the future. For example, if you only get two leads out of a magazine ad that costs thousands of dollars, then you might reconsider that particular medium.<\/p>

Google Analytics URL Builder<\/h2>

Keeping track of all your campaign assets can be tricky, but it\u2019s important to do.<\/p>

Google Analytics URL Builder lets you tag site URLs with unique campaign variables that integrate with automated reporting tools. This way, you can track a campaign\u2019s progress and even share it with your team.<\/p>

CRM Integration<\/h2>

CRM (or Customer Relationship Management) tools are great resources for nurturing leads. These include platforms like Hubspot, Pardot, Marketo, and more.<\/p>

Through these channels, you can organize the information you gather from various lead sources, connect with prospective customers, and build relationships.<\/p>

What\u2019s next?<\/h2>

Nurturing Existing Customers<\/h3>

GAny business knows that the sale is not actually the final step in this whole process. Once you\u2019ve turned a lead into a customer, it\u2019s important to nurture that relationship: not only because good customer service should be a priority for your business, but because existing customers are one of the greatest resources for generating new clients, and your best sources of repeat business.<\/p>

You can now keep a track of all your inbound leads with a simple widget that can assure you to convert every possible lead who visits your website. Click to know how.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Recent Posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \n Top 4 Questions to Ask Before Buying a Call Tracking Software for your Business\u200b <\/a>\n <\/h2>\n <\/div>\n <\/div>\n \n <\/div>\n
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\n \n 5 Things You Didn\u2019t Know Call Tracking Can Do For Your Business <\/a>\n <\/h2>\n <\/div>\n <\/div>\n \n <\/div>\n
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\n \n 5 Effective Ways to Track Inbound Leads? <\/a>\n <\/h2>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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INBOUND MARKETING 5 Effective Ways to Track Inbound Leads? By Mobistreak on Jul 22, 2020 As a buyer, the process of going from \u201cinterested\u201d to \u201cmaking a purchase\u201d can be an arduous, research-heavy endeavor, or it can be a decision made on impulse. Either way, as you look for solutions to improve your selling process, […]<\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\n5 Effective Ways to Track Inbound Leads? | Mobistreak<\/title>\n<meta name=\"description\" content=\"In this blog, we break down the 3 main steps for tracking inbound leads, and provide a list of tools to help you do so!\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Effective Ways to Track Inbound Leads? | Mobistreak\" \/>\n<meta property=\"og:description\" content=\"In this blog, we break down the 3 main steps for tracking inbound leads, and provide a list of tools to help you do so!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobistreak Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-22T07:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T05:49:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/07\/5-things-you-didnt-know-call-tracking-can-do-for-your-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/mobistreak.com\/blog\/#organization\",\"name\":\"Mobistreak\",\"url\":\"https:\/\/mobistreak.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mobistreak.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/10\/Mobistreak-Logo.jpg\",\"contentUrl\":\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/10\/Mobistreak-Logo.jpg\",\"width\":500,\"height\":500,\"caption\":\"Mobistreak\"},\"image\":{\"@id\":\"https:\/\/mobistreak.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mobistreak.com\/blog\/#website\",\"url\":\"https:\/\/mobistreak.com\/blog\/\",\"name\":\"Mobistreak Blog\",\"description\":\"Mobistreak Blog\",\"publisher\":{\"@id\":\"https:\/\/mobistreak.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/mobistreak.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/07\/5-things-you-didnt-know-call-tracking-can-do-for-your-business.png\",\"contentUrl\":\"https:\/\/mobistreak.com\/blog\/wp-content\/uploads\/2020\/07\/5-things-you-didnt-know-call-tracking-can-do-for-your-business.png\",\"width\":1440,\"height\":610,\"caption\":\"5 Things You Didn\\u2019t Know Call Tracking Can Do For Your Business\\u200b\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/#webpage\",\"url\":\"https:\/\/mobistreak.com\/blog\/5-effective-ways-to-track-inbound-leads\/\",\"name\":\"5 Effective Ways to Track Inbound Leads? 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